SYLVIE
STUDIO
An editorial studio for brands.
Brands are more than what they sell. They’re living worlds. We create editorial strategy and content that makes people want to be part of yours.
What is editorial brand publishing?
Editorial is the opposite of the hard sell. It makes your brand world visible and real. It tells people who you are, what you stand for and why you matter. It’s words and images that make people feel something.
Imagine an email newsletter that you look forward to landing in your inbox. A print magazine that you block out time to read. A beautifully designed pamphlet that folds like origami and begs to be opened. It could be a film that resonates, a podcast that you tell everyone about, and so many more formats.
Editorial gives you meaning and presence beyond your social channels and elevates your brand in front of the right people.
Why brands need editorial strategy
Brilliant editorial strategy lasts longer than campaigns and viral moments. It earns trust, loyalty and cultural credibility. And it turns customers into ambassadors who bring others with them.
It helps you become the brand people buy into and the one they are proud to align with.
Meaningful editorial content is now essential for surfacing brands through AI (GEO). And it gives you an owned audience you can quantify, grow and learn from – without an algorithm in charge.
We are an editorial strategy and brand publishing studio founded by me, Zena Alkayat.
I’ve spend the last two decades in editorial leadership as a journalist (Time Out, Metro), book publisher (Quadrille, Hachette) and start-up founder.
I believe that products get bought, but brands get chosen – and the difference is editorial.
Your brand should be as real and tangible as the product you make. If you want people to trust it, talk about it and feel like they’re part of it, we’re here to help.
About Sylvie Studio
